Marketing - Segmentation strategy Assignment Example | Topics and Well Written Essays - 2000 words

Marketing - Segmentation strategy - Assignment Example Competing is a problem. Financially strong management with a clear commitment to see the company through and keep making profits for the shareholders. Though, when the company started it was the largest facility but soon with the new process, much larger world scale facilities have come up, dwarfing this factory. The company has built a good rapport with the customer which produces the required market capitalisation for the company. Since the market for fertilisers is pretty large there was no dearth of market at any point in time. Opportunities Threats The company is at the threshold of a major change in the agricultural production process because of the continuing increase in the population. It would be wise for the company to capture this market. The market is varying and depends on the success of agriculture across the country. This could become quite seasonal and would cause huge losses of accrued stock if there is no off-take. New types of fertilisers are coming in and the customers are expecting new products from the company. Competition is becoming more and more vibrant and is producing competing products that is hard to match. The new communication systems and the internet have changed the way business is done across the world. It is easy now to ensure that supplies of the material reaches the customers at the right time in the right quantity. The agricultural land in the country is dwindling and is being converted in industrial land. This means there is less land to produce and hence limited fertiliser use. However, there is also the possibility that the smaller land might be using larger quantity of fertilisers in order to bring in the same result in terms of production. Table...Theoretical principles behind the consumer buying decision is matched with the existing reasons based on which the marketing strategy could be fine tuned to suit the market needs. In addition to this, segmentation of the market to clearly target specific products from the company's stable would help in augmenting sales targets and to produce the desired results. This could help in evaluating the business and the marketing strategy of the company. Finally, the consumer perception in terms of the three levels of product / service is visualised and studied to finally close in on the best strategy for marketing the product. The new communication systems and the internet have changed the way business is done across the world. It is easy now to ensure that supplies of the material reaches the customers at the right time in the right quantity. The agricultural land in the country is dwindling and is being converted in industrial land. This means there is less land to produce and hence limited fertiliser use. However, there is also the possibility that the smaller land might be using larger quantity of fertilisers in order to bring in the same result in terms of production. Based on the SWOT analysis done, it is clear that the company should capitalise on the strengths of th