Robbinsdale Hospital Marketing Communication

Advertising is a vital element in the running of any organization. Through effective communication, the target population learns about the existence and benefits of a particular product. There are several communication methods that can be used to awaken consumers’ desire in certain products.Advertising We will write a custom essay sample on Robbinsdale Hospital Marketing Communication specifically for you for only $16.05 $11/page Learn More These methods can be classified as rational logic or emotional appeal depending on how they capture the attention of consumers (Belch, 2009). The choice between the two approaches depends on the type of items being marketed and the nature of the market (Belch, 2009). This paper discusses the choice of marketing communication that is appropriate for Robbinsdale Hospital. Robbinsdale hospital specializes in treating children found to have serious complications after delivery. The hospital competes with five other hospitals in the same city. Out of the six hospitals, only two have intensive care units. Robbinsdale is one of the two facilities having ICU. Each of these hospitals struggle to find a fair share of the market. In advertisement, rational logic highlights the special features of the items being marketed (Belch, 2009). Belch (2009) notes that rational approach concentrates on demonstrating the best features of the items being marketed. Statistics can be used to convince the target population regarding the viability of the items. In the case of a hospital, rational logic assures potential clients that the facility in question is the safest place to look for healing (Candace, 2013). An advertisement can demonstrate that the hospital has the best doctors and modern facilities to handle emergencies. Statistics can also be used to show that the hospital has recorded the best outcomes in the past (Candace, 2013). Rational advertisement is supposed to be factual and informative (Candace, 2 013). The highlighted features are supposed to make it obvious that Robbinsdale offers more superior services than the competitors. Therefore, the designer should have good knowledge of the hospital’s competitors and their marketing strategies (Candace, 2013). Through rational marketing, the two hospitals with ICU facilities can easily out-competitive other hospitals. However, they will still have each other to content with. In this case, emotional appeal can make the difference. In advertisement, emotional communication targets people’s feelings (Leonidou, 2009). This approach is good at enlisting unconscious attention from the target group (Leonidou, 2009). Emotional appeal can be very productive in a hospital case because of the nature of services offered.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Anyone looking for hospital services is likely to be experiencing psycholo gical torture (Candace, 2013). A hospital advertisement that carries some sense of care, affection and sympathy is likely to enlist emotions among the target group. The hospital should appear to be concerned about saving more lives rather than having more clients (Candace, 2013). Emotional approach is appropriate because it also reduces sensitivity to pricing (Candace, 2013). This discussion, therefore, means that a combination of rational logic and emotional appeal is appropriate for Robbinsdale hospital. In conclusion, deciding the type of appeal to use in advertisement depends on the target population, nature of items being marketed and the existing competition. Although there are instances where either rational or emotional appeal can do well, a combination of the two gives the best results. In this case, Robbinsdale hospital will do better with a combination of rational and emotional appeals. Rational appeal gives facts and statistics regarding prognosis while emotional appeal shows some sense of care, sympathy and affection to the affected people (Candale, 2013). References Belch, G. (2009). Advertising and promotion: Marketing Communications Journal. 7(3). 11-15. Candace Q. (2013). Emotional v. rational: Journal of Healthcare Advertising. 4(1):1-6. Leonidou, L. C. (2009). Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences. Journal of Promotion Management 15 (4), 522-546.Advertising We will write a custom essay sample on Robbinsdale Hospital Marketing Communication specifically for you for only $16.05 $11/page Learn More This essay on Robbinsdale Hospital Marketing Communication was written and submitted by user Georgia Sykes to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Keep Your Dreams and Your Day Job

How to Keep Your Dreams and Your Day Job Kelsey Murphy from the Muse has advice for aspiring globe-trotters and self-re-inventors; she knows from experience the joys and perils of quitting her day job and hopping on a plane to explore a new career while traveling the world. One day,  she realized moving to London on a whim wasn’t necessary- there were plenty of opportunities to explore the greener grass much closer to home.   Embrace the Learning CurveFor every new job or challenge I’ve had, there’s been a moment about a week or a month in where I wanted to quit, where the things that stressed me out far overshadowed the things I enjoyed. I was convinced I wasn’t meant to be an editor, a teaching assistant, a writer, a dog-owner, or even a New Yorker.But in the beginning, nobody’s an expert or a pro, and even if you’re a wunderkind you’ve got plenty to learn on the job. Be willing to screw up, apologize, and learn a new way to do things. The learning curve is even easier to swallow if it’s not a full-time experience- use the security of gainful employment to explore something you’ve always wanted to do on the side in the evenings or on weekends. Don’t let fear of failing keep you from dabbling.  Harness the 15-Minute IntentionIf you’re getting swept up in the demands of the minute-to-minute, take some time  to refocus on the big picture to-dos. What are you prioritizing? What gets knocked off course by errands or someone else’s urgency?Try to set aside 15 minutes a day to check in with something important to you, outside your daily grind. Maybe you add it on in the morning, or partition your lunch hour, or have a few quiet minutes right when you get home. There are plenty of productivity apps that can help you mark off the time.  Find a Mentor (A Small One!)The idea of forging a mentor/mentee relationship from scratch is daunting; I can’t even watch the Karate Kid without my intimacy issues flaring up. But, what Murphy calls a â€Å"mini-mentor† can be someone to help you in a small way, with one specific area of your life.Find one thing you’d like to learn in service of your larger interests, and the right person to ask. It may develop into a larger relationship, or it may conclude with one simple interaction, but either way you’re better off for having sought and accepted help. Plus if you do decide to throw caution to the wind and quit job A in pursuit of passion B, you’ll have at least one potential networking connection!

Marketing Planning process Essay Example | Topics and Well Written Essays - 2000 words

Marketing Planning process - Essay Example Peet's Coffee & Tea, located in Berkeley, California, was the inspiration for Starbucks. The three original Starbuck founders bought their first coffee beans from Peet's; eventually, Starbucks became Peet's competition. "You get more than the finest coffee when you visit a Starbucks - you get great people, first-rate music, and a comfortable and upbeat meeting place," says Starbucks chairman Howard Schultz. "We establish the value of buying a product at Starbucks by our uncompromising quality and by building a personal relationship with each of our customers. Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew." For the thirteen-week period ending January 1st, 2006, Starbucks revenues increased 22% to $19.3 billion. Increase in net income was by 20% to $174.2 million. Starbucks employees total 115,000. Howard Schultz is Chairman of the Board, and James L. Donald is Chief Executive Officer and Director, with corporate headquarters located in Seattle, Washington, where the Starbucks experience all began. Because Chairman Howard Schultz deems music to be an integral part of the Starbucks experience, a business wire released on May 1st of this year is of importance. A never-released 1972 album of jazz standards recorded by Diana Ross was discovered in the Motown vault nearly three decades later. This album will make its exclusive debut at Starbucks on May 16, 2006. Source: Guru Net News Alert, May 1, 2006 Also of importance is to note that along with a quality selection of thirty blends of coffees from around the world and espresso, Starbucks also offer, in some markets, Tazo teas, Ethos water, salads, sandwiches, and pastries. A premium line of ice cream also adds to their diverse product line. STARBUCKS MARKETING POLICY Since Starbucks customers include people of diverse ethnic, age, and income groups with varying interests and tastes, the company embraces the art of providing excellent customer service by serving relevant products to their customer base, including some products which will dictate appeal to the youth group. Measures are taken to not only target marketing to the young consumers. A review process is put into place prior to the approval and distribution of materials and campaigns. A panel consisting of key employees reviews the marketing materials to provide written and verbal input. The company goes to great lengths to avoid materials that could possibly be offensive or insensitive, racially and culturally. Starbucks has implemented instructions to its advertising agency to choose media campaigns whose composition aligns with its adult customer base. Policy dictates that materials targeting to the youth population be shared with all staff employed in the marketing division. Diversity is synonymous with Starbucks in believing that diversity is a way of life. Prominent in the company's mission statement is their main goal"to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principle as we grow." Education and recognition in diversity are Starbucks priorities. Diversity Learning Journey workshops are offered to all partners. Source: Starbucks Homepage, 2006 The importance of market planning is evident in the fact that Starbucks continues to open

Saudi Arabian Press Coverage of the Events in Bahrain Essay

Saudi Arabian Press Coverage of the Events in Bahrain - Essay Example I also wish to pay my sincere regards to Dr. Chris Paterson, who opened his door and mind for me. Moreover, I gratefully acknowledge the support of Mr. Turki Abdullah Al Sideri, as he stood with me throughout the MA degree program, and very special thanks go to Al Saud University for providing me with this wonderful opportunity. I am also extremely grateful to the staff members, friends, colleagues and all others who supported, taught and helped me in the research and in learning the language, both at Sheffield University and Leeds University. A great deal of love, loyalty, and thanks go to the government of my country for providing me with this amazing opportunity to complete the MA program. Last, but certainly not least, I would like to thank my father, mother, brothers, and sisters for their overwhelming support. This research paper investigates the performance of the Saudi Arabian press during the events in Bahrain between 14 February and 16 March 2011. It analyses the content of the press in Saudi Arabia with respect to the number of stories related to the Bahrain conflict and the theme and tone of these stories. Content analysis of the two leading Saudi Arabian newspapers, Alriyadh and Alyaum, was carried out by employing a constructed week approach for the entire period of the conflict. The results of this content analysis revealed that the coverage of the events in Bahrain by the Saudi Press was, to a great extent, dependent on the Saudi Press Agency (SPA), because of the constraints imposed on the press in the Kingdom by the Saudi Arabian information policy. The news related to Bahrain mostly appeared to be positive in tone and tended to support the agenda and interests of the government of Saudi Arabia with regards the political and democratic position of Bahrain, particularly when it involved the status of the Shiahs in the country.  

Managed Care and Psychotherapy Essay Example | Topics and Well Written Essays - 2250 words

Managed Care and Psychotherapy - Essay Example It rapidly spread to health insurance industry in private sector. It relies upon and effort to control ever increasing health care costs by health insurance industry, which fixes a reasonable fee. Health care provides charge for their services. Thanks to managed care facilities provided by health insurance industry, medical inflation rate decreased drastically in 1990's in U.S. But right now the effect looks like it has ended abruptly and U.S. medical inflation is beginning to rise steeply. Psychotherapy in its traditional form is being challenged due to managed care pressures. Managed care is not needful for psychiatric patients as it creates many hindrances to the consumer in the early steps of treatment. Managed care makes the psychotherapy sessions completely transparent, when it is supposed to be undisclosed. There are pros and cons. Managed care in psychotherapy is significantly a bane to the consumers. Psychotherapy always requires long number of sessions but due to pressure from insurance companies, psychotherapists reduce the number of sessions. It is the indirect supervision of the financial management of a consumer's medical care performed by the ultimate reimbursement entity, commonly known as the payer.' Payers use utilization review'-a medical professional oversees the treating physician's decisions to determine if the most financially efficient method is being used. In the optimistic view, managed care offers coordinated, integrated systems of care that emphasize prevention and cost restraints. But actually managed care leads to limited access, lack of choice and, sometimes, limitation of care. O'Hara, M. (1997) reports: Nowhere are the concrete consequences of the rising levels of cultural incoherence more visible than within the community of psychotherapists. Therapeutic psychology and its spin-offs, clinical social work, marriage and family therapy, psychiatric nursing, and organizational behavior, are disintegrating as academic disciplines and as fields of professional practice. The field of psychology and the individuals who inhabit it are in the midst of theoretical, epistemological, methodological, and ethical meltdown. Pluralism in graduate school training, discussions about licensing and credentialing, variations in clinical theory and practice, debates about the status of psychological knowledge as science and as evidence in courts of law, shifting definitions of ethical and unethical behavior, and proliferation of antitherapist consumer protection laws are just some of the ways the postmodern crisis is already affecting the field. And it will get worse. Psychotherapists get into prescription business and provide pills. They are likely to have very less interaction with consumer and hinder the normal process of psychotherapy. Managed care minimizes the professional secrecy. As primary care physician refers the consumer to a specialist psychotherapist. Managed care programs that are commonly used are, as listed by Kuhl, V. (1994): Health Maintenance organization (HMO): In this a federally qualified HMO in exchange for a subscriber fee (Premium) allows members to access to a panel of employed physicians and facilities, including hospitals. In return HMO receives mandated market access and receives federal development funds. In HMO plan, a member is assigned a "Gatekeeper", a primary care physician (PCP) who takes care of members assigned to him. To avail specialty services like a specialist

Media In The Vietnam War

Media In The Vietnam War Throughout Americas history, the United States has won the majority of all of its major conflicts. Up until the Vietnam War, America was seen as invincible and unbeatable. At the time, television and personal audio recorders were becoming more mainstream. News by television was growing for the first time, people were turning to TV rather than the newspaper or radio to learn about current events.  [1]  The news was uncensored, and citizens, for the first time, were able to view the reality of war. Although the Vietnam War initially had the publics full support, uncensored anti-war news coverage on the newly developed commercial television influenced popular sources of entertainment, like music artists, which in turn led people to protest the war; the protests, combined with the major losses and defeats in the conflict, prompted the government to withdraw from Vietnam. The Vietnam War was a Cold War conflict that officially started on the first of November, 1955. President Lyndon B. Johnson took full advantage of the Gulf of Tonkin Resolution, which occurred in 1964; the resolution allowed the President to use conventional military power in south Asia without the approval of Congress. President Johnson used this incident as a reason to escalate troop levels in Vietnam, thus escalating the conflict.  [2]  The escalated conflict, which turned into a full-scale war, was fought between North Vietnam and its Communist allies and South Vietnam supported by anti-communist nations. The larger strategy at hand was the containment of communism. Started as a Russian revolution, the Soviets had started spreading Communism throughout the world. Although the war technically started in 1955, it wasnt until the early 1960s that US troop levels began to grow rapidly.  [3]  In 1968, the US launched the infamous Tet Offensive, an operation in which there were many casualties on both sides.  [4]  The Tet Offensive marked the period in which approval for the war started to rapidly decline which would later cause the U.S, five years later to start a peace process in which the US would eventually withdraw from Vietnam.  [5]  This peace processes ended two years later in 1975 with the capture of Saigon by North Vietnamese forces.  [6]   Although veterans sharing their experiences of war happened in any previous war, the Vietnam War was exposed much more through new technology such as television, and personal audio recorders. At the same time the Vietnam War was starting, citizens started switching where they would get their news information. A series of surveys conducted by the Roper Organization for the Television Information Office from 1964 until 1972 demonstrates the growing power of television; multiple answers allowed, respondents were asked from which medium they got most of their news, 58 percent said television; 56 percent, newspapers; 26 percent, radio; and 8 percent, magazines.  [7]  By 1972, 64 percent said television while the number of respondents who primarily relied on newspapers dropped to 50 percent.  [8]  TV was more attention-grabbing than newspapers and radio the visual element allowed user to feel as if they were in the middle of the intense battles and death. Additionally, intense vis uals helped explain the complex nature of war to Americans who might not understand the militarys technical language. Furthermore, anchors, who hosted the news programs quickly became famous in fact, Walter Croncrite, a major anchor at the time was often cited as the most trusted man in America.  [9]  This trust in the media led people to quickly believe their word as fact, clearly spreading the medias bias throughout Americas culture. When footage of the Tet Offensive started coming out in early 1968, the dominant view that the war was just was quickly flip-flopped. The media started showing more anti-war footage, with a focus on critics of the Johnson administration.  [10]  Most importantly, the footage of the My Lai massacre, where hundreds of Vietnamese were killed in cold blood by Americans, acted as a main example of why peace needed to be established.  [11]  Later on, the media focused on domestic anti-war movements, which further exemplified how the Vietnam War was unjust. Not only were Americans seeing the war in a new way, they were also seeing more casualties coming back from the front. All the way from the beginning of the war to the end, the casualty rates were rising at a constant rate. By 1968, there was an average of 1200 men who died per month in Vietnam.  [12]  Correlating with the increase in deaths at the front, more and more American soldiers were sent to Vietnam, and by 1968 over half a million troops were stationed there.  [13]  At the same time, naturally, the approval rating for then-President Lyndon B. Johnson plummeted to an all time low even as low as 35% during the Tet Offensive.  [14]  Because American approval for Johnson went steadily lower over time, it can be inferred that it was because of his actions during his time as president. Since there were so many casualties and little progress was being made in Vietnam, most people thought the war was unwinnable, which was later confirmed in 1968 by the top news anchor o f the time, Walter Cronkite.  [15]  This notion that the war was unwinnable furthered the American publics cause to end the war and bring the remaining soldiers home. This general feeling of an American demise in Vietnam eventually spread to popular entertainment and popular culture. Although the media generally spread the anti-war message, music artists picked up its caused and spread the message of peace to the younger generation. Artists such as Edwin Starr, Billy Joel and Bruce Springsteen were incredibly popular in the 1960s and early 1970s. Much of their work consisted of anti-Saigon lyrics which displayed the harsh realities of war, and explaining why our soldiers should come home. These songs and artists sparked the counter culture of the time generally knows as hippies. These peace loving people carried out the messages of these artists peace, love and respect; their main goal was the end the Vietnam War and to create peace.  [16]  This counter-culture spread rapidly, especially among young people. Because of its amazing popularity, the media covered most of youth rallies and protests, such as draft card burnings and Human-Be-Ins.  [17]  This excessive media attention spread the counter-culture even further, spreading its ideas across the Unite d States. Because more people were being aware of these acts of civil disobedience, more people were tempted to follow the crowd. As more people got caught up in the movement the number of people at the protests rose, from as little as 700 participants in 1964 to 500,000 total in 1967.  [18]  This primarily shows how an anti-war bias spread by the media found its way into popular culture, which then caused many citizens to protest the war. Even those who did not go out and protest, which was the majority of the country, regarded the Vietnam War as a mistake.  [19]   Throughout the 60s and early 70s time, American citizens were constantly fighting against American involvement in Vietnam. Hundreds of thousands of people demonstrated every year to bring American troops back home. The number of people demonstrating kept rising as the approval rating for the war lowered exponentially every year.  [20]  As more people started demonstrating, pop-culture heavyweights, such as boxer Muhammad Ali and Dr. Martin Luther King Jr. publicly endorsed peace. Not only did this lead to an increase in media coverage of the issue, but it also lead those who were fans of those public figures to become active in the fight for peace in Vietnam. Civil disobedience was on the rise more than 16 million American citizens dodged the draft by the end of the Vietnam War.  [21]  Also, in 1967, a group of flower power hippies marched on the Pentagon where they were blocked by National Guard troops, and subsequently they put flowers in their gun barrels (Appendix A).  [22]  A photographer, Bernard Norman Boston took a photo of the incident, and it became the runner up for the Pulitzer Prize that year, further broadcasting the strength of the counter-culture movement in the United States. The more media converge there was, the more people decided to join the movement for peace. The media even had a profound effect on the soldiers stationed in Vietnam; some GIs decided to resist the commands of the US army. The army in Vietnam, according to Marine Colonel Robert D. Heinl Jr., a veteran combat commander with over 27 years experience in the Marines, and the author of Soldiers Of The Sea, was on the verge of collapse: By every conceivable indicator, our army that now remains in Vietnam is in a state approaching collapse, with individual units avoiding or having refused combat, murdering their officers and non commissioned officers, drug-ridden, and dispirited where not near mutinous. à ¢Ã¢â€š ¬Ã‚ ¦ Sedition, coupled with disaffection from within the ranks, and externally fomented with an audacity and intensity previously inconceivable, infest the Armed Services  [23]   Not only was the army mutinous, but there were also many fragging incidents that occurred on bases. Fragging, is where there is a bounty placed upon a commanding officer, and that man is to be murdered, and whoever does it gets a monetary reward. These bounties were placed in underground army newspapers which majority of the army read.  [24]  In the year of 1970 alone, there were 209 reported fraggings.  [25]  The people responsible for the fraggings mostly got away with it too, as the armys justice system was quite corrupt: The Armys Judge Advocate Generals Corps estimated that only 10% of fragging attempts resulted in anyone going to trial..  [26]  Although there were those who took action against their superiors, there were also those who ran away. By 1970, the U.S. Army had 65,643 deserters almost four infantry divisions worth of troops.  [27]  In 1966 the desertion rate was 14.7 per thousand, in 1968 it was 26.2 per thousand, and by 1970 it had risen to 52.3 per thousand; absence without leave was so common that by the height of the war one GI went AWOL every three minutes.  [28]  From January of 67 to January of 72 a total of 354,112 GIs left their posts without permission, and at the time of the signing of the peace accords 98,324 were still missing.  [29]  The army also resisted politically, releasing underground news papers to solders. By 1972 around 300 anti-war and anti-military newspapers, with titles like Harass the Brass, All Hands Abandon Ship and Star Spangled Bummer had been published by enlisted men.  [30]  Hundreds of GIs created these papers, but their influence was far wider with thousands more who helped distribute them, and tens of thousands of readers.  [31]  They were also those determined to stop the war based on the act of sabotage; in June of 1972 the USS Ranger was apparently disabled by sabotage, and it had to return to its home base for repairs.  [32]  A movement that embodied this ideology wa s SOS Stop Our Ship. They used petitions to try and get their superiors to ground naval operations.  [33]  Even the troops, who may have had a lack of media knowledge, knew the war was wrong, and they decided to do something about it. They did all of this not only because they were saving themselves from being killed unnecessarily, but also because they knew the war which they were fighting was either not worth the fight or it was unjust. The media was the most decisive factor that drove the United States to end the war. Indirectly, they caused the public to accept that the war was unwinnable and that it would keep taking up the time and resources of the U.S. By conveying their message to popular culture artists, the media was able to target a larger audience, which was also coincidentally more active group socially. These people led protests which were both seen and heard by the national government. The media instigated these protests, displaying primarily anti-war protests on the daily news. Not only was the war being lost overseas, a battle against the government was being fought at home to end the war. Because of the constant pressure from Americas citizens and the North Vietnamese Army, the U.S decided to withdraw from Vietnam, letting Saigon fall into enemy hands, but at the same time, sparing many American lives. Although the media may have ended up tarnishing the honor of the United States with its first major loss since its creation, it stopped a cycle that would have ended up killing more American soldiers. Without the media causing an end to the war in Vietnam, the US would have been in a much worse place than it is today. Word Count: 2101

Albert Einstein :: essays research papers

Albert Einstein Albert Einstein was born on March 14,1879 in Ulm, Wurttemberg, Germany.He died April 18 1955 in Princeton,NJ.When Einstein was five years old his father showed him a compass.He was very impressed by the behavior of the needle of the compass,which kept pointing in the same direction no matter which way the compass was turned.He later said he felt that "Something deeply hidden had to be behind things". After public school in Munich and in Aarau,Switzerland,Einstein studied mathematics and physics at the Swiss Polytechnic Institute in Zurich.He graduated in 1900.From 1902 to 1909 he worked as an examiner at the Swiss Patent office in Bern.This job as patent examiner gave him a lot of free time,which he spent doing scientific investigations.He became a Swiss citizen in 1905.Einstein liked music also.He listened to classical music and played the violin.He supported zionism and was asked to be the president of Israel when president Chain Weizmann died in 1952.He decided not to except,saying that he wasn't right for that position.Einstein was never concerned about money.Publishers from all parts of the world offered him huge amounts of money for an autobiography.He never accepted any of their offers.Einstein was married twice.He was seperated from his first wife after he arrived in Berlin.During World War I he married his first cousin,Elsa.She shared his life with him until she died in Princeton in 1936.He had two sons from his first marriage.He also had two stepdaughters from his second marriage.In 1933 while Einstein was visiting England and the United States the Nazi government of Germany took his property and deprived him of his positions and his citizenship.Even before this happened he had been asked to direct the school of mathematics in the Institute for Advanced Study in Princeton,New Jersey.He accepted this position and he directed the school for the rest of his life.Einstein became an American citizen in 1940.After he took the job he moved into a two-story house at 112 Mercer St. in Princeton.He lived and worked there until he died. Albert Einstein is best known for his theory of relativity,which he first advanced in 1905 when he was 26 years old.Einsteins theory revolutionized scientific thought with new conceptions of time,space,mass,motion,and gravitation.Einstein laid the basis for splitting the atom by treating mass and energy as exchangable and not distinct.Einsteins famous equation E=mc2 {energy equals mass times the velocity of light squarred} became a important foundation in the development of atomic energy.Einstein arrived at his theory by means of highly involved mathematical calculations and equations.Einsteins theories were used in making the atomic bomb.He helped in it's making in another way also.

A case study

Dementia according to Stephen Tilley is a â€Å"progressive global impairment of cognitive function.† It means that dementia is a disorder in the mental domain and dementing illness has to do with abnormalities of ones behavior which manifested by an act of madness, craziness, or derangement.But dementia according to Mary Kaplan does not only refer to one particular disease alone. It includes variety of disorders â€Å"that can be triggered by several un related situations.† (p5) Kaplan noted that some of this â€Å"disorder maybe reversible if diagnosed early and treated.† (p5) Thus management and treatment of person suffering from dementing illness is very important for the patient’s possibility of recovery.Brian Draper clarified that the term dementia is a term â€Å"used medically to describe a syndrome that is caused by many different diseases.† (p1) It means that dementia has many other type including Alzheimer’s disease and other types of the disease though by definition the term was commonly identified as decline in memory and thinking due to brain disease.Kaplan noted that recent public and professional awareness that â€Å"dementia is the result of a disease and not a normal part of aging has led to an increase in research in to the causes of dementing illnesses, as well as development of specific diagnostic criteria and tests.† (p6)Dementia patients figured out by Nawab Qizilbash as commonly less educated adult. She says â€Å"dementia patients maybe older, less educated, and have more co- morbid medical condition and take more concomitant medication than the typical patient evaluated in clinical trial for dementia.† (p365)Qizilbash cited some studies indicating that most of the patients suffering dementia illness were in their seventies, eighties and nineties but did not give clear idea whether the disease is age related. Here is Qizilbash statement regarding these studies:â€Å"One is the cas e of the very elderly who will increasingly represent a larger portion of those with dementia, and for whom we really don’t know if there are important age related-differences in either the biology of their dementias or their response to therapies.Although those who are older than eighty years represent at least half of those with dementias in most population, the averaged patient in clinical dementia trials is in their seventies with few nonagenarians exposed to treatment.†(p366)

Democratic Trends Essay

It is inevitable for things to change. The trends in American change daily. There are various factors that influence change. There are many political and economic events and trends that effect the human services field. One of the events that have affected the U.S. is the recession. The recession has caused a trickle down affect. There has also issue with financial budgets. The deficits are attached to various resources that help countless communities throughout the U.S. A few of the demographic trends that have cause change are the aging and healthcare act. There are both good and bad changes that happens in life, and the human service field adapts to that change. We have seem dramatic changes in our government. The political events that effect human services have an outcome that may not be what’s best for the people that are effect. This change in politics have affected millions of Americans that depend on the government system. Minority groups that are recipients of programs that are funded by the government are the ones that are most affected when the government faces distress. The future of human services is always at the edge when crisis arise. The way politicians run their itinerary is by making decisions to what seems convenient for them at the time. Politics is about taking care of one thing at a time and what does not seem important are often left undone. The future of human services faces crisis daily. Budgets are always slash to fix other areas of need. Human services providers are the ones that are in charge of being the voice of the less fortunate pleading to the government to change laws in favor of those in need. If the government does not budget the finances available there is a risk of bankruptcy. Bankruptcy will terminates food stamps, medical, section 8, and many other programs that assist families in need. The future of human services is in limbo it will take for our government to prioritize and put families first. Political Trends that Effect Human Services There are various political event that effect the human services field. One particular event that stands out was the U.S. government shut down due to the recession. The shutdown of government agencies which fund the countless resources and organizations was detrimental to the citizens. There was a boost in varying agencies for those seeking assistance. Some of the organization only assist one specific need. But the consumers requires various aid for needs that may or may not overlap. Some of those needs are general public assistance, unemployment, food stamps, and homelessness. According to â€Å"Human Services in a time of Crisis† studies have shown that food stamp caseloads have a strong correlation to the unemployment rate. It also states a poor economy with high unemployment typically spurs an increase in demand for public assistance (HSTC p. 4). Food stamps are usually the first part of government assistance sought after. Food Stamps are the first part of security for fam ilies in the program for which most applicants are eligible. Government Cuts and Its Consequences The significant cuts made to human services program operating budgets do not promise well for the vulnerable families who are seeking assistance or for their communities. There were various cuts made by government officials to help Americans, but some will cause more damage. The budget cuts to unemployment for instance, means millions of Americans could be left without their sole source of income while they look for work according to U.S.A. Today. About 3.6 million Americans would have become eligible for the program in 2014, in addition to those facing an immediate end to the assistance. The millions that have to survive without unemployment will seek aid through human services agencies throughout the United States. Although homelessness have decreased slightly, there is still an extraordinary need for homes for those experiencing homelessness. According to The State of Homelessness in America (2013), â€Å"The national rate of homelessness was 20 homeless people per 10,000 people in the general population and the rate for veterans was 29 homeless veterans per 10,000 veterans in the general population† (para. 1). Society Facing Economic and Demographic Insecurities As changes are growing, so is the instability of clients that are coping with  depression, anxiety, mental disabilities, and the elderly population. As the country continues in an era of economic insecurity, Americans living close or lower than the poverty line are more at risk. Nonetheless, the assistance they need to acquire jobs, housing, healthcare, or provide for their children is less likely as agencies face impending financial problems of their own. The economic decline began at the end of 2007 subsequently resulting in increased lay-offs, unemployment and underemployment, foreclosures, retirement income and savings loss, and a drop in the value of real estates, placing a larger demand for services on federal, state, and local human service systems. These service delivery systems faced shortages and budget complications of their own. Human service professionals must learn to efficiently and effectively negotiate and bridge this economic gap while meeting their agency’s potentials and needs, respecting their clients and assisting them towards betterment. Economic trend also relating to the production, development, and management of material wealth. Trends will involve jobs, housing, children, and health care. Economic impacts the human services department dealing with the wellbeing of children in many ways, mainly because of all the budget cuts. For example, school is one of the many trends. Teachers are around there students at least 30 hours they’re considered the third parent, good teachers help to mentor their children to become more productive and motivates them to become lifelong learners. Teachers have the training and incite to notice incidence of child sexually, mental and physical abuse. It is the teacher’s responsibility to warn human service of the danger that the child might encou nter. The use of managed care by human service is defined as a set of tools to manage resources and the delivery of human services in the areas of health and mental health care (Woodside, 2011). The impact of managed care organization does not only position a risk to human service values and practice, but also generate an ethical dilemma. Managed care allows the human service profession to develop its professional field increasing from advocating and aftercare for the indigent, severe and chronic mentally ill to providing private non-medical psychotherapy. One challenge of the human service profession is how to sustain improvements within a profession that is characterized by an overlying of roles and functions, and the challenge to meeting the demands of managed care organizations as well as the preservation of values and  ethical practices which make the profession distinctive. The human service profession would need to develop tools to maintaining stability between the needs of clients and the demands of the managed care organizations. Aging in American, which is another demographic trend has taken a toll on society in dealing with housing, confronting death, dying and depression. As the number of elderly people increase, the more help from human services will be required in dealing with their health and living situations. Most elderly men and women will not be financial stable and unable to provide for themselves. The demographic trends targets a diverse population that is in need of strategies and intervention plans to be able to succeed daily. The more communities grow there will be fewer opportunities for the majority of the people to get jobs to support their families. People rely on human services for a boost dealing with unemployment, food, or even help finding better jobs. Human service professionals can also provide assistance to those who are cop ing with trauma from terrorism, disasters, and other traumatic events. Accounts of trauma and violence are characteristically entwined with histories of substance abuse and/or mental health disorders. A few examples are the 9/11 bombing which killed a lot of people and also left many hurt emotional and physical. The effects that terrorism has on people could either be long term (installs fear) or short term (traumatization). Hurricane Katrina, which left everybody in destruction and homelessness. A traumatic event could even include a serious car crash. Societal changes can only begin when an extensive network of service providers integrate their knowledge, resources, and services to the economic and demographic trends within their communities. Conclusion Demographic trends reveal developments and changes in human population (Melva Wilson, 2014). As America is aging we are able to see the changes in human services. Technology has taken over and providers are able to service clients in a more effective and quicker way than a decade ago. As the population grows, the problems in America are also growing. The delivery of services through human services have change and more changes will be implemented in the future. Human services does not only focus on delivering services to the less fortunate, they also have to assure that funds are available to service clients. There will always be changes that will benefit  society and changes that will make their life more complicated. References County Welfare Directors Association of California. (2009). Retrieved from www.cwda.org Grovum, J., (2013). Stateline Unemployment Benefits. Retrieved from http://www.usatoday.com National Alliance to End Homelessness (2013). Retrieved from http://www.endhomelessness.org National Association of Social Workers. Retrieved from www.socialworkers.org National Organization for Human Services. Retrieved from http://www.nationalhumanservices.org Stein, S., (2013). Government Shutdown’s Impact Detailed in Report. Retrieved from TheHuffingtonPost.com Woodside, M. & McClam, T. (2011). An Introduction to human services. Belmont, CA: Brooks/Cole

Student Jobs English Group Project

Student Jobs English Group Project Free Online Research Papers Student Jobs English Group Project It’s necessary for us to know something we should care about before finding a job. At the same time, it’s important for us to know why we want to have a job. For example, I asked my roommate some questions, which is the student of Chinese department, and we can know what he feels when doing the job from the bellowed dialogues. By the way, now he is a private teacher. First: Haven’t you ever worried about your studies since you got this job? Answer: No. for one thing, my studies is not so much. For another, it is not take you much time to be a private teacher. Just eight hours a week. Second: did you have another job before? Just tell me the differences between them? Answer: Oh, Yes. I stayed a cram school to solve questions of the subject of Chinese for high school students. But I found that the job is not quite easy to do. I usually needed to prepare a lot for solving their questions. But now, I just teach only one student, and I won’t be under that heavy stress. Besides I get a high-paid. Third: do you have some experience you want to share us? Answer: When it comes to it, I met to have that kind of student who regards himself as infallible to take the very difficult questions to ask me on purpose. At this time, I often gave back these questions to him and was tactful to tell him not to do such a stupid thing next time. Uhh, another is, there you can know many people, such as pretty high school girls, students, my boss, and student’s parents. Being friend with them, I learn a lot, such as how to getting along with people, how to dealing with emergency. I think it’s good. Fourth: which do you choose the standard of the job from at the beginning? Answer: well, only one thing I think that I can do is teaching. Cause I major in Chinese. Besides the place where I go can’t too far. And the jobs can’t make me feel stressed. And I can get a high-paid. Basically, I found that kind of job, which we can get high-paid, not many things to do, and place you work near our home is the best choice, is not easy to find. Maybe by the next example we can know a lot. Let’s go next. Research Papers on Student Jobs English Group ProjectStandardized TestingPersonal Experience with Teen PregnancyResearch Process Part OneTrailblazing by Eric AndersonHip-Hop is ArtEffects of Television Violence on ChildrenLifes What IfsThe Relationship Between Delinquency and Drug UseTwilight of the UAWCapital Punishment

Research In Motion Analysis Paper Example | Topics and Well Written Essays - 500 words

In Motion Analysis - Research Paper Example In a heavily competitive globalized business world, RIM cannot survive without the complete restructuring of its strategies with respect to human resources, information systems, marketing etc. Earlier RIM concentrated mainly in American and European markets for selling its blackberry phones. However, recent recession caused severe problems in these regions and RIM slowly shifted its focus towards the more prosperous and emerging Asian region. India and China are some of the emerging markets which are concentrated by RM now. However, it is not easy for RIM to penetrate in this market because of the strong dominance of others mobile manufacturers such as Nokia, Samsung, Apple etc in these markets. Since Canada is a democratic country, RIM may not experience much political troubles in India; however in China the case is entirely different. RIM should recognize that the political, legal, environmental, social, cultural and linguistic climate in overseas countries is extremely different from that in Canada. So, RIM should fine tune its HRM policies in overseas countries in accordance with the above mentioned differences. RIM should modify its technology used in blackberry phones in order to make it suitable to the legal requirements in other countries. For example, in India RIM is facing strong challenges with respect to technology. â€Å"India says it wants realtime access to RIMs BlackBerry Enterprise Email and its Messenger services in a readable format. Security officials say the inability to monitor BlackBerry traffic undermines efforts to protect national security† (FACTBOX - Problems BlackBerry services face in India, 2010). RIM was not much ready to accept the claims of Indian government. RIM argued that they don’t have the technology to cater the needs of Indian authorities; however, it assured India that it will provide manual access to its messenger services. India is not fully satisfied with the offers of

Practice skills Essay Example | Topics and Well Written Essays - 250 words

Practice skills - Essay Example Despite of his conceptual knowledge, he did not practice anything. He only verbalized the ideas. My best manager recorded a different trend from this. He linked the gap that would exist between knowing and doing. Therefore, this manager would focus on the implementation of his ideologies and strategies within the organization. For example, he ensured resilient performance amongst employees through channeling rewards such as salary increment and promotions. This manager also ensured a hiring process that upheld competence of the recruits. He also organized seminars and team-building activities to enhance affiliation amongst the workforce. The key difference is that the worst manager would only verbalize ideas, while the other would implement them. My best and worst managers also differed in their skills. The technical skills of my worst manager were impaired. He did not use tools and equipment competently to attain desirable objectives within the organization. Consequently, processes implementation within the organization was highly impaired. This manager also had an average performance in his interpersonal and problem solving processes. My best manager possessed an ideal capacity to use tools and equipment to implement processes. His interpersonal and communication skills were outstanding. This nurtured healthy relationships amongst the workforce and himself. He portrayed an elevated degree of analytical capability. This would enable him to make feasible recommendations for organizational